Emerging Campus Issues: The Case of Dalton State College

Donna Lee Sullins; Marilyn M. Helms

doi:10.24926/jcotr.v20i2.2836

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Published

2013-06-01

Issue

Vol. 20 No. 2 (2013)

Section

Campus Notes

License

Copyright of all articles published in JCOTR belong to the author(s) and are published under a CC BY-NC license.

How to Cite

Sullins, D. L., & Helms, M. M. (2013). Emerging Campus Issues: The Case of Dalton State College. Journal of College Orientation, Transition, and Retention, 20(2). https://doi.org/10.24926/jcotr.v20i2.2836

Emerging Campus Issues

The Case of Dalton State College

Donna Lee Sullins

Marilyn M. Helms

DOI: https://doi.org/10.24926/jcotr.v20i2.2836

Keywords: Emerging, campus, marketing, orientation, challenges

Abstract

This article describes the challenges faced by marketing and orientation on an emerging campus, Dalton State College in Northwest Georgia. Based on the limited literature on emerging campuses, this paper highlights the issues involved in providing a realistic preview to current students, both in person and in marketing and orientation materials, while simultaneously considering the future size and scope of the campus.

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