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Published
2002-06-01
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Section
Feature Articles
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Copyright of all articles published in JCOTR belong to the author(s) and are published under a CC BY-NC license.
How to Cite
Shupp, H. S., Wessel, R. D., & Lauck-Barr, M. (2002). Admitted Student Publications: A Model Using Focus Group Research to Improve Communication. Journal of College Orientation, Transition, and Retention, 9(2). https://doi.org/10.24926/jcotr.v9i2.2545
Admitted Student Publications
A Model Using Focus Group Research to Improve Communication
Heather S. Shupp
Roger D. Wessel
Mary Lauck-Barr
DOI: https://doi.org/10.24926/jcotr.v9i2.2545
Keywords: Enrollment, management, Yield Initiatives Team, matriculation, parent, family, involvement, Cardinal Tracks
Abstract
In 1999, a mid-sized, public doctoral-intensive university in the Midwest initiated a publication series to help admitted students and their family members better understand the enrollment process and increase the yield of admitted students for the institution. Through focus group research, admitted students and family members provided feedback on the effectiveness of the publications specifically designed for admitted students. This case study presents a model for developing a publications series for admitted students and then using focus group research to refine those publications for greatest effectiveness.Metrics
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