Rethinking the Orientation Communication Methodology: Leveraging New Technologies for Orientation and Transition Communications

Bart A. Swecker

doi:10.24926/jcotr.v20i1.2826

PDF

Published

2012-12-01

Issue

Vol. 20 No. 1 (2012)

Section

Campus Notes

License

Copyright of all articles published in JCOTR belong to the author(s) and are published under a CC BY-NC license.

How to Cite

Swecker, B. A. (2012). Rethinking the Orientation Communication Methodology: Leveraging New Technologies for Orientation and Transition Communications. Journal of College Orientation, Transition, and Retention, 20(1). https://doi.org/10.24926/jcotr.v20i1.2826

Rethinking the Orientation Communication Methodology

Leveraging New Technologies for Orientation and Transition Communications

Bart A. Swecker

DOI: https://doi.org/10.24926/jcotr.v20i1.2826

Keywords: Orientation, communication, plan, ROI, return on investment

Abstract

The purpose of this paper is to describe how utilizing a comprehensive orientation communications plan can provide a tangible return on investment (ROI) and create a welcoming and knowledgeable atmosphere for students. The information presented is based on the author’s experience in the development of an orientation communication experience.

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