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Published
2008-09-01
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Section
Book Reviews
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Copyright of all articles published in JCOTR belong to the author(s) and are published under a CC BY-NC license.
How to Cite
Hale, J. A. (2008). Made to Stick: Why Some Ideas Survive and Others Die. Journal of College Orientation, Transition, and Retention, 15(2). https://doi.org/10.24926/jcotr.v15i2.2700
Made to Stick
Why Some Ideas Survive and Others Die
Jessica A. Hale
DOI: https://doi.org/10.24926/jcotr.v15i2.2700
Keywords: Organizational behavior, experience, "stick", discrimination, simulation, Jane Elliot, Martin Luther King, Jr, credibility, identity
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