Document Type

Presentation

Session Description

Developing and launching new online degree or certificate programs requires an up-front investment in curriculum design, course development, and marketing among other things. It also typically requires a multi-year commitment to ensure that students who start the program can finish it. Therefore, it is important to be disciplined and well informed when entering new program areas to ensure there will be ongoing demand, internal support, and financial viability. Discover how the University of Minnesota has implemented a disciplined feasibility assessment process to provide information to decision makers to help them make informed choices about where to invest resources. You will learn about the elements that make up a thorough market analysis and the considerations that should be addressed when assessing internal readiness.

Keywords

feasibility, market analysis, financial analysis, program assessment

Audience Focus

Higher Education

Start Date

7-30-2015 8:15 AM

End Date

7-30-2015 9:15 AM

Brief Biography of Primary Presenter

Stephanie Platteter leads the College of Continuing Education's marketing and recruitment strategies including market assessment, branding, communication, advertising, lead generation, and lead cultivation and conversion. She holds a M.B.A. and B.S. from the Carlson School of Management.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Jul 30th, 8:15 AM Jul 30th, 9:15 AM

Should We Or Shouldn’t We? Assessing the Feasibility of Online Degree Programs

Developing and launching new online degree or certificate programs requires an up-front investment in curriculum design, course development, and marketing among other things. It also typically requires a multi-year commitment to ensure that students who start the program can finish it. Therefore, it is important to be disciplined and well informed when entering new program areas to ensure there will be ongoing demand, internal support, and financial viability. Discover how the University of Minnesota has implemented a disciplined feasibility assessment process to provide information to decision makers to help them make informed choices about where to invest resources. You will learn about the elements that make up a thorough market analysis and the considerations that should be addressed when assessing internal readiness.