Published
2017-11-06
Section
Presentation
License
Copyright (c) 0 CC BY NC
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Building Community With Social Media
Bob Bertsch
North Dakota State University - Main Campus
Keywords: social media, community, engagement
Abstract
Social media can be used for more than daily announcements and basketball scores. With the right approach, schools can build a community of engaged parents and other citizens. All you need to do is to stop talking at people, start talking with them, and open the door for them to talk to each other. In this interactive presentation, we'll discuss the risks and benefits of being on social media organizationally. We'll talk about positive examples of social media used by school leaders. We'll discuss the notion of "social capital," and share ideas and strategies for a more effective use of social media.
Author Biography
Bob Bertsch, North Dakota State University - Main Campus
Bob Bertsch provides leadership in new technologies for NDSU Agriculture and Extension. He speaks frequently on social media and online networks, has 19 years of experience working with the Web and has spent more than 20 years working in public broadcasting and higher education.
