Creating a Hybrid Executive Education Course

Steven C Webster

University of Minnesota - Twin Cities

Keywords: Hybrid, Executive Education, On-Line, Graduate School, Innovation


Abstract

MOT 8232 Managing Technological Innovation is part of the executive Master of Science in Management of Technology degree program, where a cohort of working professionals meets one-day-per-week for 21 months. With the many time demands on these students, the goal is to keep classroom time as engaging and interactive as possible, while covering all the material. This presentation will report on an experiment to move “lecture” topics on-line, keeping the most interactive material and case studies for classroom time, while giving students one day without coming to class. Working with Academic Technology Support Services, the syllabus was mapped into specific learning objectives, 52 short videos were produced, with 20 quizzes to check student progress, and 13 discussion forums to create dialog. How it was done, the course results, student feedback and lessons for the future will be covered.

Presentation objectives:

  • Ideas for design of a hybrid course at the graduate school level
  • “Nuts and bolts” of turning the design into a compelling offering
  • Student feedback on what works, and what does not work

https://www.linkedin.com/in/webstersteven and Twitter @scwTech


Author Biography

Steven C Webster, University of Minnesota - Twin Cities

Steve Webster joined the University of Minnesota after 31 years with 3M Company, the last 12 of those years as a vice president for research and technology commercialization. His experience includes technology strategy and product development in display technology, fiber optic communications, magnetic data storage and optical recording. He has M.S. and B.S. degrees in Electrical Engineering and Computer Science from MIT.