Published
2017-11-07
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Presentation
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
5 Words You Never Thought You'd Hear at the eLearning Summit: The Cognitive Science of Clickbait
Ann Fandrey
University of Minnesota - Twin Cities
Alison H Link
University of Minnesota - Twin Cities
Cristina Lopez
University of Minnesota - Twin Cities
Keywords: cognitive science, content strategy, data science, rhetoric, ux, buzzfeed, clickbait
Abstract
Buzzfeed and other internet news media companies have become notorious for creating pithy, interest-piquing headlines that promise a light, easily digestible, often humorous reward for your click. The content relies heavily on lists, quizzes and community contribution, and in return, community contributors may find their work trending or even going viral. This presentation explores the question: what does Buzzfeed know about human cognition that we in education might adapt, play off of, or steal? What makes us decide to click in and engage with material, or move on to the next thing? Come discover the cognitive science behind clickbait; you won’t believe what happens next!
Author Biography
Ann Fandrey, University of Minnesota - Twin Cities
Ann Fandrey, M.Ed., does instructional design for College of Liberal Arts at the University of Minnesota and has been assisting faculty in higher education with instructional message design and visual communication since 2002. Her research interests include communication design and web usability.
