Document Type

Presentation

Session Description

Social media can be used for more than daily announcements and basketball scores. With the right approach, schools can build a community of engaged parents and other citizens. All you need to do is to stop talking at people, start talking with them, and open the door for them to talk to each other. In this interactive presentation, we'll discuss the risks and benefits of being on social media organizationally. We'll talk about positive examples of social media used by school leaders. We'll discuss the notion of "social capital," and share ideas and strategies for a more effective use of social media.

Keywords

social media, community, engagement

Audience Focus

K-12

Start Date

7-29-2015 10:00 AM

End Date

7-29-2015 11:00 AM

Brief Biography of Primary Presenter

Bob Bertsch provides leadership in new technologies for NDSU Agriculture and Extension. He speaks frequently on social media and online networks, has 19 years of experience working with the Web and has spent more than 20 years working in public broadcasting and higher education.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Jul 29th, 10:00 AM Jul 29th, 11:00 AM

Building Community With Social Media

Social media can be used for more than daily announcements and basketball scores. With the right approach, schools can build a community of engaged parents and other citizens. All you need to do is to stop talking at people, start talking with them, and open the door for them to talk to each other. In this interactive presentation, we'll discuss the risks and benefits of being on social media organizationally. We'll talk about positive examples of social media used by school leaders. We'll discuss the notion of "social capital," and share ideas and strategies for a more effective use of social media.